Not since Britpop has the “lad rock” genre been so well stocked. The Fratellis, The Twang, Kasabian… for those who require little more from a band than an excuse to neck lager and hug their best friend these are heady times.

Disappointingly, The Enemy’s debut isn’t a prime example. High on aggro but low on ideas, it mimics The Pistols’ sneer and The Jam’s melodies, while throwing in some inexcusably clichéd lyrics.

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Only the stadium-sized “This Song” hints at something more poetic, although they won’t thank us for pointing out that it also sounds rather like David Gray’s Babylon.

TIM JONZE