Hollywood actress Uma Thurman has just been signed by Telewest as the face of a new Virgin rebranding campaign. Expected to launch on February 14, Virgin Media will be a new company comprising Virgin Mobile, land-line, broadband and TV services. MD of Virgin Media marketing has said that beauty Um...
Hollywood actress Uma Thurman has just been signed by Telewest as the face of a new Virgin rebranding campaign.
Expected to launch on February 14, Virgin Media will be a new company comprising Virgin Mobile, land-line, broadband and TV services.
MD of Virgin Media marketing has said that beauty Uma Thurman is the “perfect fit” for the new campaign.
The re-branding is expected to cost £20 million, but will push Virgin Media to be the largest Virgin-branded company in the world.
Past Virgin Mobile advertisements have used top-name celebrities including Busta Rhymes, Christine Aguilera, Pamela Anderson and Kate Moss.